The wait for live music is nearly over

While we have been able to experience socially distanced / digital gigs, most will agree it does not offer the same experience.

It might be able to provide a snapshot, but it certainly can’t compare to the full throttle fun of being jostled by 1000 strangers.

19th of July is currently the date when clubs and music halls can open their doors fully once more and we hope it remains the case.

There will be some however who have enjoyed this new, less intense form of evening activity.

If crowds really aren’t your thing, being able to see a band without the hassle may be the perfect compromise.

Now that venues are better equipped to provide these experiences we could be seeing more of them in the future.

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Easy life impress at the Fortnite 02

Virtual gigs are certainly nothing new. Despite this, the recreation of a digital 02 Arena within online shooter sensation Fortnite showed a departure from the norm.
The headline act of this oh-so modern mix of real and digital worlds colliding, were indie darlings Easy Life, who performed to strong reviews.
 
This was the first time that an English band had played in Fortnite. The fact that this is noteworthy shows the growing popularity of in-game entertainment.
What the performance may have lacked in physicality it made up for with originality, not to mention mind bending visuals.

Implications for digi-gigs

Advances in technology, combined with the introduction of pre-existing formats like Fortnite means the future of virtual shows looks fairly positive.

The question really is whether the appetite for such events will continue after lockdown.

Many people have spoken about ‘reopening anxiety’, which, much like it sounds, is concern over the returning to normal social interactions.

For such individuals, the option to attend online festivals and performances might seem a respectable alternative to the norm.

What could it mean for bricks and mortar venues?

The continuation of any form of online performances could prove to be a double edged sword. At a glance it might mean less people going to live events.

Why bother paying the money on entry and £5 pints when I can enjoy a gig from the comfort of my own home?

This however seems highly unlikely. People who enjoy the hustle and bustle of live music are unlikely to be drawn towards the comfort of a digi-gig. For most they have been a necessary evil.

More likely is that venues will be able to employ a combination of the physical and the digital.

 

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Performances will of course be going ahead in person but live streaming options may become more common. The idea being to appeal to everyone, from gig enthusiasts to armchair fans.

This combination does already exist for some venues. However, it’s very possible we could see it being rolled out across larger scale events in the near future.

Is this related to lost property?

Not really, but we thought we’d shoehorn it in anyway.

If you are a venue, anticipating the return of revellers back through your doors small things can make all the difference.

Ensuring they get reunited with their possessions after a night out can contribute to this massively.

Find out more

Get in touch with us on +44(0)20 8037 3970 or drop us an email hello@notlost.com. 

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